The client is a real estate company specializing in selling and renting premium residential & commercial properties in Vadodara. Despite having a modern website, they struggled to attract qualified buyers and renters through search engines.

🔹 Challenges

• Low visibility on Google for local property keywords

• Website not ranking for “Buy flat in vadodara” or “Commercial office space vadodara”

• Only 200 monthly visitors, mostly from paid ads

• High competition from property portals (99acres, MagicBricks, Housing.com)

• Poor local SEO (Google My Business not optimized)

🔹 Our SEO Strategy

At Niction Tech, we built a customized Real Estate SEO Plan:

1. Website & Technical Audit

   • Fixed broken links & improved page load speed (from 6.5s → 2.2s)

   • Made the site fully mobile-friendly & secured with SSL

   • Implemented XML sitemap & schema markup for properties

2. Local SEO Optimization

   • Claimed & optimized Google Business Profile

   • Added property listings with NAP (Name, Address, Phone) consistency

   • Collected & optimized customer reviews

3. Keyword Research & Targeting

   • Focused on local property-buying intent keywords like:

     • “2BHK flats in vadodara”

     • “Luxury apartments in vadodara”

     • “Commercial office space for rent in vadodara”

   • Mapped keywords to property categories & city landing pages

4. On-Page SEO

   • Optimized meta titles & descriptions with high CTR keywords

   • Created city-specific landing pages (e.g., Flats in Ahmedabad, Villas in Vadodara)

   • Added property schema for rich snippets

   • Improved internal linking between property pages & blogs

5. Content Marketing

   • Created blogs like:

     • “Top 10 Affordable Flats in vadodara”

     • “Property Buying Guide for First-Time Buyers”

   • Used content to capture long-tail search queries

6. Link Building & Authority Growth

   • Acquired backlinks from real estate blogs, local directories, and news portals

   • Social bookmarking & property forum participation

   • Guest posts on lifestyle & investment websites

7. Performance Tracking

   • Monthly ranking & traffic reports

   • Continuous adjustments for seasonal property search trends

🔹 Results (within 6 months)

• 🚀 Organic traffic grew by 420% (200 → 1,040 monthly visitors)

• 📈 40+ property-related keywords ranked on Page 1 (including “Flats in [City] under 50 lakhs”)

• 🏡 Increased qualified leads by 55% (inquiries for properties directly from Google search)

• 🌍 Google Business Profile impressions grew by 300%